The eBay app offers many different features, from an overview of all auctions to various settings for frameworks and the like to stock information. The app can be found in the App Store along with the eBay Importer. The app may be required to use the importer, but in any case it offers useful features for its use.
App Center → Shop Interface → eBay App
If only active products should be displayed, you can navigate to Listings in the upper tab. Here are all current listings at a glance. Via the edit icon you can assign products manually.
In the "Overview" tab you will find an overview of the auction items as well as the listing of the fees for the products in the shop.
An auction overview is displayed here, i.e. an overview of all products that are up for auction or sale in the shop. Already sold and discontinued products with stock are also displayed.
By selecting filters, for example, only expired products can be displayed. In addition the button "Refresh display" can be used to load the latest status of the overview and the button "Update / reset auctions" at the bottom of the page can be used to reset selected products that have already expired.
On the overview page it is also possible to view the fees for each product posted. The main fees are the offer fee, sales commission, advertisement fee, and fees for additional options.
Buyers can confirm an order in eBay without paying or entering a delivery address. The sale is completed and the products are reserved for the buyer. Such orders will be displayed in the Reservations tab within the eBay app, in effect reserving the amount of products bought so the product is not oversold.
In the "Settings" tab you can create templates, define the framework and assignments, assign shipping providers, and update categories in the shop on eBay.
To create templates, a new template is created in the app (Settings → Templates → +Create new template).
The HTML code of the template is entered in the text field. At the bottom of the window there are possible wildcard fields, which will be replaced with the corresponding values from the product data during transfer. XX at the end of a wildcard field can be used for initialization. For example, the country abbreviation (e.g. FR) can be used instead of XX, which translates the corresponding wildcard field to French (provided that the French value is stored). Alternatively, the XX can be left in place, in which case the language set in the Ebay listing will be used automatically.
Possible wildcards that can be used are the following:
{EAN}, {NUMMER}, {HERSTELLER}, {HERSTELLERNUMMER}, {HERKUNFTSLAND}, {ZOLLTARIFNUMMER}, {LISTINGID}, {PREIS}, {WAEHRUNG}, {LAENGE}, {BREITE}, {HOEHE}, {GEWICHT}, {EINHEIT}, {PSEUDOPREIS}, {ZUSTAND}, {FIRMA}, {EBAYUSERID}, {EIGENSCHAFT_Eigenschaftname_XX}, {ARTIKELNAME_XX}, {KURZTEXT_XX}, {ARTIKELBESCHREIBUNG_XX}, {ARTIKELSHOPTEXT_XX}, {METATITEL_XX}, {METADESCRIPTION_XX}, {METAKEYWORDS_XX}, {FREIFELD1_XX} ... {FREIFELD40_XX}, {BILDURL1} ... {BILDURL12};
Templates can also contain {IF} branches to specify that content should be displayed only when a certain condition is met.
In the following example, the manufacturer of product is to be specified. If no manufacturer is maintained in the product data, the information from the short text should be shown instead. If nothing is maintained here either, the information "Unfortunately, there is no further information about this article" is to be displayed.
A corresponding IF branch is added to the template below.
If no short text is entered in the product data, the first two {IF} conditions do not apply, i.e. the template will choose the {ELSE} case and display a defined text.
Important
Since March 2018, item descriptions that do not contain HTTPS content are automatically hidden by eBay behind a button that leads to the complete product description. If this behavior occurs, the template must be adjusted accordingly.
To check the template shown above for correctness, navigate to a product you have linked to eBay (Master Data → Product). Go to the "Online shop options" tab and check if you have already set eBay as your shop. You can find more information here.
If you already have an eBay entry, click on the "gear" icon.
Afterwards the following overview appears, in which you select your previously created template from the drop-down menu under "Templates" in the "Templates" field. Then click on "Show preview" to test your template on your own.
In the tab that opens in the browser you can view all entries. Finally click "Save".
eBay recommends a framework for the use of listings. The framework, as well as the use of these, can be set in the account settings of eBay. Frameworks are used to standardize and simplify shipping, payment, and return data, as they no longer need to be set separately for each product but can be selected from a group of options in the product. For use in Xentral the checkbox for using the general conditions ("Rahmenbedingungen") must first be activated in the importer settings.
In the second tab of the eBay app settings the framework can be downloaded. The import interface can be used to select between the connected eBay shops in the drop-down menu. Once the frameworks have been downloaded, their names can be changed to have appropriate labels available in the product settings. Changing the actual content of the framework must currently still be done directly in eBay.
When changes are made in eBay regarding shipping, payments, or returns, an update in Xentral via the "Update general conditions" button is required.
If you have multiple eBay importers, there is a selection under Settings > Framework, Assignments, Shipping & Store Categories where you can choose the import interface.
The next tab under the Settings tab is Assignments. If eBay was already used before using eBay Importer, it is possible to display existing listings and thus continue to use existing product ratings. The prerequisite for mapping the products is that the unique identification numbers for the products are entered in foreign numbers. Under Mappings there is the button "Update article list" to display the current status of the listings.
If the products are transferred with a SKU, an automatic assignment via EAN is attempted. All found correct assignments will subsequently be displayed. The assignments can be changed manually via the edit icon.
When all assignments have been set, the assignment can be entered in the foreign numbers via the "Assign article automatically" button. Only after this step is the assignment functional.
In the Shipping tab in the settings, shipping service providers can be assigned to the individual shipping types.
Via the button "Download Shipping Carrier" the available shipping carriers are downloaded. Subsequently, the assignment can be done via the edit icon. Important for the feedback of tracking data: For feedback, an attempt is first made to report to eBay via the shipping method that has been set. However, if the shipping method does not match any known carrier, the shipping will fail. In this case it is necessary to adjust the shipping methods accordingly. Furthermore, it is possible that the carriers transferred by eBay do not correspond to the specified description. This is manifested by the fact that the carrier does not match the description. For example, DHL might be specified as the carrier, but DPD might be mentioned in the description. In this case, the carrier must be overwritten for the response to work correctly.
In the last tab of the settings in the eBay app, the categories in the shop on eBay can be displayed and updated. The button "Download store categories" is used for this purpose. It is important to note that changes made to the shop navigation on eBay must also be updated in Xentral in the eBay app.
Changes in inventory are sent to eBay at regular intervals and can be tracked in batch processing (Batch Processing → Jobs). The jobs are synchronizations of the inventory. The process starter summarizes the accrued changes/requests as a job approximately every 30 minutes and sends them to eBay.
